So, in this blog, I’m going to walk you through 12 highly-effective but under-rated ideas to generate real estate leads for new agents.
As you know, the most difficult part of being a real estate agent is always about generating new real estate leads.
Anyway, you’re not alone. This is a hard end story not only in the real estate industry but also in almost every other niche.
According to Circlesstudio.com, more than 61% of companies found that the most difficult part, the top marketing challenges is also about generating new traffic and real estate leads
So, in this blog, I’m going to walk you through 12 highly effective but under-rated ideas for real estate agents to generate more real estate leads
Besides, if you’d like to learn more about how to use Content Marketing and Content Stream from EOwn to generate new leads.
Table of Contents
#1: Quora – The most Untapped Source Of Real Estate Leads
According to the Free website analyzer tool – Ubersuggest (At EOwn, we use this a lot) Quora is now having over 136 million monthly unique visitors. Moreover, Quora’s Q&A entries usually appear on top 10 results on Google Search, some great topics were also republished by major sites like Forbes, Inc, etc…
If you know the best way to use Quora for effectively marketing, actively comment or give values to communities, for instance. You probably can attract tons of new real estate leads
Plus, it’s a completely free resource if you don’t want to use paid ads. All you need is just an email address and, done! Now, you can start to dig this “gold mine” of new real estate leads, by asking or answering questions relevant to the real estate industry, for free.
What’s more?
If you’re now living in America, it’s really a great advantage. The data collected by SimilarWeb.com show that the US is the major country that drives the highest traffic of 27,8% to Quora
2. Promote Lead Magnets – The #1 most effective marketing strategy
A lead magnet is an irresistible offer that brings huge particular value to your real estate prospect in exchange for their contact information.
As I also mentioned in How content marketing attracts tons of new leads for real estate agents, You can create a free ebook and offer it to your customer in exchange for their contact information. For example:
Why this is 1 of the most effective marketing strategies to attract new real estate leads?
Let’s take a look at how insane the number of leads pouring in using this powerful strategy
This simple lead magnet with just 1 ebook brings in over 185,372 new leads!
And here’s how a man generated 100 real estate leads in 7 days for only $50 using lead magnets
What’s more… This simple page offering dating tips lead magnet was ranking in over $20 million dollars a year!
That’s crazy, right?
And it’s very interesting to see that many websites (upwards of 32%) use more than 1 lead magnet and around 78% are using a lead magnet to generate more new real estate leads on their website
So, in today’s skeptical world, lead magnet marketing strategy is one of the most effective ways for you to generate new leads. Because you’re offering values in advance, and you’re indicating that you can help your prospects by actually helping them.
And if you want to employ this strategy properly. Here’s the survey of 790 marketers, the majority are solopreneurs or small businesses, which indicates which type of lead magnet has the highest conversion rate
Bonus: Video Content – Best Way to Consistently Generate Free Real Estate Leads
The most effective type is video because you can break it down into many different types. For example, you can use descript to transcript your video into a blog, change it into .mp3 and upload it into your podcast website.
In fact, real estate listings with videos also bring a higher conversion rate – more than 403% than those without.
Brian Curtis, real estate coach and leader behind the #1 North Arkansas Curtis Realty Group, shares. “A video is about 95% as effective as a meeting with that person.”
You can find tons of ready-to-use video content in EOwn library here: EOwn – Video content templates
3. Referrals – The obvious best Way to Get Quality Real Estate Leads, Totally Free
Now, according to the NAR, 64% of sellers found their agent through a referral from a friend, neighbor, a relative or used an agent they had worked with before to buy or sell a home.
And considering hubspot.com, there are 81% of consumers trust their friends and family’s advice over advice from a business
Referrals cost you nothing but can generate up to 80% of your business. So, you need to have a consistent and reliable strategy to constantly nurture and give value to your customers.
That’s how you can stick on the top of their mind and make them immediately think of your name whenever they think about real estate
Check it out: How to use content marketing strategy to constantly attract and nurturing your prospects $ customers
4. Email – Timeless Strategy For Attracting New Real Estate Leads And Converting Them To Customers
Here’s an example of closing 10 transactions from an email newsletter – This is really a big bargain. So, there is no reason not to do this…
Moreover, the statistics show that people spend 28% of the workweek dedicated to email in the average
So, this is a huge potential to nurture and convert your prospect into customers using Email
And the best part?
It’s literally free to send out email newsletters unless your subscriber list is TOO big. But, even with that said, the cost for an email marketing tool is just a fraction of what you get back from it.
You can find a lot of email templates from EOwn library here: EOwn – Email Templates
5. Reviews – The little-known secret to generating real estate leads
According to Consumerist, almost 70% of consumers check online reviews before making a purchase
So, try to get as many testimonials, reviews, feedbacks,… from your clients as possible. It blew my mind when I saw so many real estate agents never even think of doing this. They are either too lazy to ask for a testimonial or they don’t know they should ask.
Do it as soon as possible, because it will bring you a lot more clients and considerably increase your conversion rate
Here’s the Seeby Group’s review strategy that resulted in 100 transactions in 2016…
“Millennials make up a third of the buying population. A millennial goes to 8 to 12 different sites before they pick up the phone and talk to an agent. What do they do when they get to 8 to 12 of those sites? They read the reviews.“
You can find lots of testimonial templates free to use in EOwn Facebook ad library here: EOwn – Facebook ad templates
6. Blogging – The #1 way to attract high-quality real estate leads
According to Circlesstudio.com
You see, 55% of companies and businesses prioritize their blog content creation as one of the most important parts because it brings in a huge number of new leads. Moreover, most of them are high-quality real estate leads because they are interested in the specific topic which is our blog.
So, it is much easier to convert them into paying customers than wandering around the Internet and hoping for someone will buy your stuff.
Bill Gassett of RE/MAX Executive Realty, Full-time Realtor for the past 23 years and have been ranked one of the top 5 RE/MAX agents in MA each year, for the past nine years. He said…
“One of the best decisions I ever made in my real estate career was to start a real estate blog”
Ryan Serhant, legendary and most successful real estate agent in New York City also publishes his own blog to attract new real estate leads and improve his authority
And the best part is blogging not only helps you attract new leads but also help you position yourself as a real estate expert.
7. Reddit – A gold mine of new real estate leads
According to Free website analyzer tool – Ubersuggest. Reddit is now having over 233 million monthly unique visitors.
Again, this is actually a goal mine to attract new leads. But you have to be really careful, because unlike any other community – Reddit has a lot of rule to prevent spammer and marketers
So, if you want to use Reddit to attract more new leads to your real estate business. Make sure you check out The ultimate strategy to effectively marketing on Reddit
8. Go Live at a Property on Social Media
Now, in this “Google & Facebook” world, there is nowhere better than Google and Facebook to generate new leads and close more transaction
As you can see, the statistics of Hubspot.com, these 2 giant companies are still the top content channels in the U.S
So, going “live” on these 2 platforms to bring in potential customers. Besides, Instagram is also a great way to provide personal unique content which directly connects with your target audience
Why do you have to do this?
You see, real estate social media is where 72% of homebuyers used mobile devices to search for their dream house. If you use it properly, you will be able to bring in so many potential homebuyers.
Bonus tips: Celebrate Happy Clients on Social Media
Do you want to make your prospects or clients remember you forever? Consider featuring them on your Facebook page because, of course, people love having milestones celebrated.
Even if they just subscribe to your list and you have not benefited anything from them. Try to treat them as high-paying clients.
Showcasing their success stories on social media, or give them a wish on their special occasions will make your prospects and clients feel much sweeter
9. Wear a name tag
It’s weird to some people, but it’s effective! Of course, if you do not get used to it you will find it SO uncomfortable and a little bit dumb when you have to stick a name tag on your shirt every single day
But let me tell you a story on Inman.com…
“She will even wear it upside down or crooked sometimes so people will say Ma’am your name tag is crooked/upside down,” said North Charleston, South Carolina agent Rebekah King, speaking of a friend who uses the tactic.
“Oh, thank you for telling me! So do you know anyone looking to buy or sell a home?” she said her friend would respond, sometimes leading to new business.
And just guess… how many new transactions she can close, how many new people she can make friends and how many qualified connections she can get when she consistently does this?
10. Give valuable content for free
Now, if you’re thinking that giving valuable content for free is just a waste of time and can’t get anything back. Let me tell you this…
Giving Away Free Content Is a Money-Making Strategy
You see, smartinsights.com indicates that 95% of customers value thorough, high-quality support more than the speed
What’s more… According to Huffpost.com, “Don’t just give free content; give your best content, for free.”
Why? Because if you do this properly, the number of new real estate leads pouring in will be too much to handle and your conversion rate from stranger to the closing transaction will dramatically skyrocket!
Because a superb content marketing strategy can drive the conversion rate as much as 600%
That’s not the end… As you can see, “Cost per click” and “Cost per acquisition” are getting higher and higher every day because of the increase of competition. And most importantly, the increase of customers skepticism
If you’re able to constantly add value in advance by asking for anything from your prospects you will immediately gain big trust and much more easily close the transaction.
Moreover, once again, it will help you position yourself as a real estate expert because you are consistently helping them solve their hair-on-fire problems.
You can find more graphic templates ready to use in EOwn library here: EOwn – Graphic Content templates
11. Buying leads from the 7 best real estate lead generation companies
Of course, the fastest way to generate real estate leads is by buying leads from real estate leads generation companies such as Zillow, Market Leader, BoldLeads,… But it costs you a lot of money and the conversion rate is also not high
You can check out the 10 best real estate lead generation companies here if you want to follow this way
12. Provide the immediate answers and supports
This is considered one of the most important but always under-rated by most real estate agents. I was freaked out so many times when I saw agents slowly reply to their prospect’s requirements. Worst… sometimes they promise to do something for their prospect and they forget it!
You see, nowadays, consumers are more impatient than ever before. The research by Hubspot.com show that
More than 59% of buyers expect an immediate response – less than 30 minutes when they want to find more information about a business’s product or service… And that number increase to 72% when it comes to looking for customers support and even 75% when they want to talk to a salesperson
It means when they’re itchy to buy… more than 75% of them want an immediate response. So, the faster you reply to your prospects, the higher chance you can close the transactions.
That’s why sometimes when it comes to contacting and supporting immediately, you can’t do it yourself. You need to hire more people, especially a great assistant to help you solve the insane workloads, when you are more successful and get more real estate leads than you can handle.
Conclusion
The hard truth is that your prospects need you a LOT less than you need them. They can easily find other real estate agents to support them. That’s why you have to serve them as good as possible to position yourself as one of the best agents in the real estate industry
In that way, you can make them chase you instead of spending the whole days chasing your prospects
Being a real estate agent can earn you a huge amount of income
However, the starting process can be difficult sometimes.
– EOwn.io
