Top 7 Real Estate Virtual Tour Software — Pros and Cons

The real estate industry continues to embrace technological advancements, virtual tour software has become a game-changer for both buyers and sellers. These innovative tools allow clients to experience properties from the comfort of their homes, providing immersive 3D experiences that are almost as good as being there in person. In this article, we will explore the top 7 virtual tour softwares for real estate in 2023, showcasing their features, and also pros and cons.

Is Investing in 360 Virtual Tour Software Worth It?

Certified Google Street View Trusted photography CPCP reveals a compelling statistic – two out of three people desire more virtual tours. Their survey found that a significant 67% of respondents expressed a strong interest in having virtual tours for business listings. The real estate industry has witnessed a surge in the popularity of virtual tours, and this trend is here to stay, proving to be immensely beneficial for listings and attracting high-quality buyers and investors.

Initially driven by travel restrictions, virtual tours have now become a preferred option for property exploration even as restrictions eased. The COVID-19 pandemic played a pivotal role in propelling the popularity of virtual tours, as buyers increasingly sought this option to explore properties from the safety and convenience of their homes.

While incorporating virtual tour features can be an investment, the impact it has on website visitors and conversions makes it worth considering. The immersive experience provided by virtual tours captivates potential buyers and investors, enabling them to explore properties virtually, thereby increasing engagement and interest. Moreover, 3D Virtual Tours can improve SEO with your your website, especially single property websites.

Let’s explore the list of 7 virtual tour software options that can revolutionize your real estate business.

1. iStaging 

iStaging is a remarkable software tool designed to transform any residential or commercial real estate space into a captivating 3D rendering, providing clients with an immersive and interactive experience using augmented reality (AR) or Virtual Reality (VR) techniques. With iStaging, you can utilize your smartphone or tablet to capture 360-degree views of properties for sale. Additionally, the software allows you to add objects into the 3D image, offering clients a comprehensive view of the property’s potential. Through augmented reality, iStaging empowers you to present floor plans as engaging 3D presentations, enhancing the promotional value of your property listings. However, it’s important to note that this virtual tour software for real estate is available only through a subscription model.

✅ Pros:

• Seamlessly transforms smartphone or tablet footage into stunning 3D renderings.
• User-friendly interface makes, making it accessible for real estate agents of all technical backgrounds.
• Enables the conversion of property photos into impressive 3D models.
• Simplifies the process of scanning and presenting floor plans.

❌ Cons:

• The software does not offer a free demo account, requiring a subscription for full access.
• May lack some advanced features compared to other premium virtual tour software options.

2. Tourwizard

Tourwizard stands as a self-service software solution, empowering real estate professionals to provide immersive 360-degree tours to prospective clients. This digital tool enables users to capture panoramic shots effortlessly and seamlessly transform them into captivating virtual tours. These tours are rendered to occupy the entire screen, optimizing the viewing experience on both computers and mobile devices, including Search Engine Results Pages (SERPs).

The software’s capabilities extend beyond traditional tours, as it allows users to add comprehensive property information directly into the 360-degree presentations. Additionally, Tourwizard offers the convenience of creating videos that are compatible with all modern browsers, ensuring widespread accessibility.

✅ Pros:

• Effortless transformation of footage into 360-degree virtual tours.
• Videos automatically optimized for search engines, enhancing online visibility.
• Compatibility with both mobile devices and computers, reaching a broader audience.
• Free demo period for users to experience its potential.

❌ Cons:

• Limited integration capabilities with other audio-visual software.
• Free Demo Period: While there is a free demo available, the full functionality and access to all features may require payment, which might be a downside for those seeking a completely free solution.

3. CloudPano

This is a cloud-based virtual tour software designed to empower real estate professionals and businesses in creating interactive and immersive 3D virtual tours. With its user-friendly interface and powerful features, CloudPano enables users to showcase properties and spaces with stunning visual quality, making it a top choice in the virtual tour software market.

✅ Pros: 

• User-Friendly Interface, make  it easy for both beginners and experienced users to create virtual tours without a steep learning curve.
• Provide cloud-based platform with seamless hosting and sharing of virtual tours, allowing realtors to access and showcase their tours anytime, anywhere, with no need for specialized servers.
• Allowing realtors to add personalized branding, interactive hotspots, and multimedia elements like images, videos, and narration to enhance the tour experience.
• Compatibility with various devices, including smartphones, tablets, and desktops
• CloudPano provides valuable analytics and lead generation tools, enabling users to track tour performance, gather user insights, and generate potential leads for their real estate businesses.

❌ Cons:

• The full range of advanced features and functionalities may require a subscription to a paid plan
• You may find that more advanced editing features available in other premium software are missing.
• Offline access may not be available in certain situations, an active internet connection is required for creating, editing, and accessing virtual tours. 
• Limitations on offline viewing options, which could impact potential clients with limited internet access.

4. Nodalview

The Nodalview platform helps create HDR real estate photos, 360 panoramas, virtual tours and promo videos. Gain instant access, share and promote properties everywhere: website, social networks, real estate portals and even displayed in agency windows. 

✅ Pros:

• Compatibility with 360 cameras like Ricoh Theta, Aleta or Matterport.
• Plan in-person visits with customers who are really interested in the property to save time and increase efficiency.
• Easy to use, making it accessible to both professional photographers and real estate agents without extensive technical expertise.
• Automate various aspects of the photography process, such as image stitching and editing, reducing the time required to create impressive visuals.

❌ Cons: 

• Some advanced features may require a premium account, making it less accessible for some smaller real estate agencies or individual agents.
• Nodalview may be best used with your smartphones
• May require some initial learning and practice for users who are not familiar with 360-degree photography or virtual tour creation.
• Less accessible in areas with poor internet infrastructure or during internet 

5. RICOH360 Tours 

This is a platform that allows users to create virtual tours of properties, such as real estate listings or rental properties, using 360-degree photos and videos. The system includes features such as hotspots, which allow users to add information and links to specific areas within the tour, and the ability to customize the look and feel of the tour with branding and design elements.

✅ Pros:

• Reasonable price for unlimited tour creation, making it accessible for some smaller real estate agencies or individual agents
• Integration with team members so you can hand them some of the work once the photos are taken.

❌ Cons:

• May require specialized camera equipment, which can be costly for some users. 
• Downloading pictures from the camera is time consuming because the connection to the camera times out quickly.
• Lack other sensory elements that physical visits offer, such as tactile sensations or real-time interaction with agents or business representatives.
• Require a stable internet connection. 
• Don’t provide Matterport dollhouse option 

6. Immersion 360

Immersio360 is a feature-rich virtual tour software that caters to both beginners and advanced users. It offers an array of tools and templates to create captivating virtual tours, making it an ideal choice for real estate professionals looking for customization options. Immersio360 supports 3D rendering and panoramic shots, providing flexibility in capturing and showcasing properties. The software also integrates with other multimedia software, enhancing the overall user experience. However, its extensive features and customization options might have a steeper learning curve for newcomers.

✅ Pros:

• Feature-rich with a wide range of customization options
• Supports 3D rendering and panoramic shots
• Integration with other multimedia software for enhanced functionality

❌ Cons:

• Steeper learning curve for beginners

7. EyeSpy360

EyeSpy360 is an exceptionally capable virtual tour software that empowers users to effortlessly create 360-degree virtual tours in record time. By uploading panoramic shots captured with a 360 VR camera into the software, EyeSpy360 facilitates the creation of engaging Virtual Reality (VR) tours. These interactive images are fully compatible with a wide range of devices, including smartphones, tablets, VR headsets, and computers, ensuring widespread accessibility for potential clients.

One of EyeSpy360’s standout features is its user-friendly interface, allowing users to publish tours online with just a click of a button. Moreover, the software enables simultaneous shared viewing, enabling real estate agents to showcase a property to multiple interested clients simultaneously. This facilitates effective communication and decision-making, ultimately streamlining the buying process.

In addition to its core functionalities, EyeSpy360 offers the unique ability to enhance objects within the tour with extra, smart information. This feature allows real estate agents to provide in-depth insights and details, helping potential buyers better understand the property’s features and potential.

✅ Pros:

• Swift and efficient operation, resulting in quick tour creation.
• Compatibility with various devices, ensuring seamless viewing experiences.
• Free access to the software for real estate professionals.
• Simultaneous shared viewing feature for efficient property showcases.

❌ Cons:

• Limitation in integrating  with other multimedia software, which could restrict users who rely on specific tools for their workflows.
• May come with limited functionality or a time-restricted trial period, which may not fully showcase its capabilities.

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CONCLUSION

As the demand for virtual tours continues to grow, it’s essential for real estate professionals to leverage suitable software that allows them to create impressive virtual tours. By embracing virtual tour software, real estate businesses can enhance their online presence, attract more potential buyers, and elevate their property marketing strategies to new heights.